About

Michael O'Brien.

I run Ventus Optera, operations and product engineering in Boston. I fix how a startup runs, then engineer the software for it.

Michael O'Brien at the top of a sailboat mast, looking down at the dock
Up the mast on Cape Cod

I spent twenty years teaching sailing. It taught me to settle which lines can't move before trimming anything else, and to let a crew learn by doing the work.

My first job was a six-month co-op through Northeastern at L3 Technologies, as a marketing analyst in strategic marketing. A decade in operations followed. At Uber, from 2014 to 2017, I started investigations as part of one role and built it into a 130-person program across two sites. A support agent built R2D2, an internal Slackbot that answered about 85% of the fraud team's questions from the knowledge base in Slack; I owned that knowledge base and sponsored the bot. I also wrote the logic for automated cancellation refunds. At iAdvize I advised on and helped build the sentiment analysis program for Samsung's live chat during the Galaxy S20 launch, which flagged at-risk customers in real time and alerted senior executives. At Boston Dynamics I led the rebuild of support.bostondynamics.com and built DHL's robot fleet reporting system, working with DHL directly. At Sheprd, a rideshare service for kids, I owned trust and safety and rebuilt onboarding, which tripled new bookings and doubled rebookings.

Lately the work has been whole systems. For an early-stage cybersecurity firm selling to enterprises, I built the system a small team now uses to track renewals for 34 enterprise accounts. Each account shows the contract in force, the signed documents behind it, how the client is billed, and a history of every change that can't be quietly rewritten. On the founding team of a sales platform for real estate, as Founding Director of Operations and Product, I took the product from MVP to live beta.

I also build my own products. SailMOB is a browser sailing game with real wind physics, raced head to head against an AI fleet, and I built it solo (read the case study). It's also how I build with AI agents, because the simulation and the written rules come first and the agents build against them.

I started the company for founders of Seed and Series A software companies in Greater Boston, usually around the time the first enterprise customers sign and before anyone owns the CRM or the data. The work starts with an Ops Audit, which ends in a written fix plan. Then I build what the plan calls for on your own database, and you keep the code and the data.

A photo studio set with lights and a white backdrop, a Boston Dynamics Spot robot standing at its center while a photographer shoots
On a Boston Dynamics shoot
Michael O'Brien standing at the end of a wooden dock at sunset, an island behind him
Off the clock
How I work

How a project runs.

  1. 01 · Research

    Research and design

    I watch how your team and your customers use the product, then fix what slows them down or loses the sale.

  2. 02 · Requirements

    Requirements, rules, and documentation

    Before anything gets built, I write down what we're building and how we'll know it worked. I build with AI agents, and I leave your team the docs to run and change what I built.

  3. 03 · Delivery

    Strategy and delivery

    I get the team to agree on what matters and ship fast, then measure each change by how easy the product is to use and what it saves or earns.

Worked with

Where I've done the work.

Boston Dynamics
Samsung
Uber
DHL
Asylon Robotics
L3 Technologies
OtterBox
LifeProof
iAdvize
Next step

What does your team run on today?

The first call starts with whichever costs your team more hours, the spreadsheet three people edit or the HubSpot export beside it.